App Install Ads Could Be The Growing Cash Calf Of Facebook’s Earnings

Facebook New App Install Ad

How do you get hundreds of millions of people to consider downloading your app? One of the only answers is Facebook’s app install ads. With the app stores overrun and every company going mobile, app install ads are Facebook’s big chance to monetize mobile. Companies like 1-800-Flowers and Poshmark say the ads are already a hit, and I think they could be the star of Facebook’s earnings tomorrow. Putting Needles Atop The Haystack If you’re unfamiliar, Facebook launched app install ads in October 2012 to let developers pay to promote…

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Facebook’s Asia team moves to gigantic new headquarters in Singapore

Facebook to build $1bn multi-story data center in Singapore - DCD

Facebook has big plans to grow in the Asia Pacific region. On Tuesday, the social media giant celebrated its move to a new, bigger space in Singapore, which will serve as Facebook’s regional headquarters, it announced in a press release. Moving from its previous home in South Beach Tower, Facebook now has 260,000 square feet across four levels in its new Marina One digs. Facebook’s Singapore and regional teams, consisting of about 1,000 people, will be housed in the space, which can hold up to 3,000 workstations, Facebook’s vice president of Asia…

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Giftgaming Gives You Power-Ups In Exchange For…Giving You Real-World Discounts

Giftgaming Feature

  Giftgaming is a win-win-win that helps you win. Advertisers get exposure, developers get paid, and you get free virtual goods in mobile games plus coupons for discounts on meatspace purchases. Today, Giftgaming launched its service onstage at the TechCrunch Disrupt Europe in London. When you’re playing a mobile game like Fluid Football, you’ll be able to tap a Giftgaming icon for a free power-up with the option to add a coupon for 10 percent off headphones from Bass Buds to your Passbook. Just 1.35 percent of mobile gamers buy…

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Ceros raises $14M for its interactive content platform

Ceros studio

Ceros allows marketers to create animated, interactive content — but don’t call it a content marketing company. “We think content is just a dry, bland, over-leveraged, oversaturated space,” said founder and CEO Simon Berg. “The goal is not to hack the system, the goal is to make a great experience for your customers.” That’s why he describes Ceros as a platform for creating experiences. The company is focused on powering beautiful, well-designed graphics and web pages, instead of blog posts or white papers that mostly exist to snare search traffic. Ceros…

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Facebook Begins Testing Sponsored Results, Its First Search Typeahead Ads

Heads up, Google. Facebook is testing a new format of search ads called Sponsored Results that lets advertisers show ads in the Facebook search typeahead to users looking for a particular Page, app, or Place. It basically will let businesses divert traffic from each other. For example, a competing game company could target Zynga’s CityVille so anyone searching for “CityVille” would see an ad leading to their game alongside the organic search result leading to Zynga’s game. Sponsored Results could be big for Facebook’s bottom line, pulling in ad dollars…

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Snapchat’s Foursquare and Factual partnerships double geofilter usage

Borrowed location databases are paying off big time for Snapchat. They allow users to turn any nearby landmark or business into a stylized geofilter that they can overlay on their photos and videos. Before Snapchat partnered with location data providers Foursquare and Factual, only a few popular neighborhoods, cities, and places had their own geofilters. It also recently added a user submitted geofilter option inside the app that’s let creative types blanket their favorite spots in Snap graphics. Making geofilters scalable so even people in small towns around the world…

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